How designers can protect their intellectual property

By: James Timpson

Protecting your intellectual property can be a tricky process. As a creative designer it’s your job to ensure you’re sheltered if someone copies your ideas. Unfortunately, there are many loopholes that enable organisations to plagiarise work; therefore, being prepared for every eventuality is crucial.

There are four main categories of intellectual property rights; patents, designs, trademarks and copyright. Each category refers to a different type of design. Understanding what’s relevant to your product is the first step towards ensuring you’re adequately protected.

Intellectual Property Rights

According to Business Case Studies patents mainly refer to brand new products and can last for up to 20 years if renewed annually. Patents require distinct information regarding the technical specifications and operation of a product to ensure others can’t copy it and make something too similar.

Designs are the physical appearance of the product, such as the lines, shapes, contours and materials. A standard design registration lasts for five years; however, if it’s renewed annually it can last for up to 25 years.

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