By: Dinesh Jotwani
> Patents level the playing field between startups and incumbents
> Investors are likely to invest in a startup that has patents in its name
> Unless a startup trademarks its logo, it may discover unscrupulous companies copying its logo
Nearly 90% of startups fail within their first five years. With the odds stacked against them, they need nearly everything to fall into place to succeed including Intellectual Property Rights.
A startup is essentially a disrupter. It disrupts an existing market by providing more convenient service, a service at a lower cost, or both. Every startup that enters a market believes it has a unique strategy. At the heart of every startup’s strategy is usually a technology and a clever name or attractive logo.
Read more >> https://inc42.com/resources/intellectual-property-protection-crucial-startups/
