By: Tim Lince
> Long predicted rise in artificial intelligence to improve efficiency of sorting big data
> Researchers find AI drastically aids similar searches during trademark examinations
> Exclusive guest post looks at how AI should be considered at national IP offices
There is little doubt that artificial intelligence (AI) will transform many industries across the globe. Now, researchers from the Ben-Gurion University of the Negev in Israel have looked at how advanced AI tools will transform how trademark searches are conducted in the future – and, in an exclusive guest post, expand on what it means for trademark practitioners.
WTR has written before about how artificial intelligence could change the status quo for those working in the trademark industry. Indeed, late last year, we cut through concerns about how the development of AI technology could impact legal, and specifically trademark, practice.
One of the primary areas that AI could significantly improve the trademark ecosystem is through improved search. In research released in the past few weeks, it was found that IP office examinations could be a game-changer, especially when it comes to more efficiently identifying trademark similarity.
Now, in the exclusive guest post below, the authors of the study, Idan Mosseri, Matan Rusanovsky and Gal Oren from Ben-Gurion University of the Negev, explain some of the key findings from their research and why IP offices should consider how AI could improve their internal processes. All three academics are co-founders of AI tool TradeMarker, while Rusanovsky is also a researcher at the Israel Atomic Energy Commission, and Mosseri and Oren are researchers at the Nuclear Research Center - Negev.
Read more >> https://www.worldtrademarkreview.com/ip-offices/how-artificial-intelligence-will-revolutionise-trademark-search
