How To Make Money With Your Ideas As A Startup

By: Carlos Silva M.

Ideas can come from anywhere: a part-time hobby in someone’s garage, exciting planning over the kitchen table, or even at the local university’s funded incubator. 

In fact, ask any venture capitalist and he or she will tell you ideas and people to work hard are easy to come by. However, the process of maturing an idea, no matter how brilliant, into a successful business is exceedingly complex, challenging, fraught with risk, and expensive. 

Unfortunately, a great majority of startups fail. But, what attributes separate the few successful startups from their less successful counterparts? 

Very often, the difference between expansion and extinction comes down to the ability to raise additional capital. It’s not uncommon for startups to have little or no revenue, large research and development expenses, and few tangible assets. 

For these companies, especially, the primary and most valuable assets are their ideas and the IP that protects their ideas -- patents, trade secrets, design rights, trademarks, and copyrights. 

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